1. Who We Are and the Scope of This Policy
Xiamen Innovacera Advanced Materials Co., Ltd. provides advanced ceramic materials, components, assemblies and related engineering support to business and institutional customers.
This Privacy Policy applies to personal information collected through www.innovacera.com, including contact forms, request-for-quotation forms, newsletter subscriptions, website interactions and related business communications that refer or link to this Policy.
This Policy does not automatically apply to a separate online store, distributor website, social-media platform or other third-party service that provides its own privacy notice.
2. Information We Collect
Information you provide directly
- Identity and business contact information: name, business email address, telephone number, job title, company, department, country or region and business address.
- Enquiry and project information: application, material preference, dimensions, tolerances, operating conditions, performance requirements, expected quantity, project timing and other technical or commercial requirements.
- Technical files: drawings, CAD files, specifications, photographs, test information, reference documents and other files you choose to provide.
- Communication information: emails, form submissions, meeting notes, feedback, requests, complaints and other correspondence.
- Customer and transaction information: quotations, sample records, purchase history, order references, delivery information, invoice information, payment status and after-sales records where relevant.
- Marketing preferences: newsletter subscription status, product interests and unsubscribe requests.
- Event information: information provided at trade shows, conferences, webinars, meetings or other professional interactions.
Information collected automatically
- IP address, browser type, operating system, device type, language and approximate geographic region.
- Pages viewed, referring and exit pages, links selected, session duration and date and time of access.
- Cookie identifiers, consent preferences and related technical information.
- Security logs and diagnostic information used to maintain and protect the Website.
Sensitive personal information
Our Website is intended for professional and business use. We do not normally request sensitive personal information. Please do not submit government identification numbers, health information, biometric information, precise geolocation or other sensitive personal information unless it is strictly necessary and specifically requested by us through an appropriate process.
3. How We Collect Information
We may collect personal information:
- directly from you when you submit an RFQ, enquiry form, contact form, feedback form or newsletter subscription;
- when you email, call, meet or otherwise communicate with our sales, engineering, marketing or customer-service teams;
- automatically through cookies, server logs and similar website technologies;
- from your employer, colleague, authorised representative, referral partner or distributor;
- from trade-show organisers, professional directories, public company websites and other lawful business-information sources; and
- from service providers that support our website, communications, analytics, security and customer-relationship activities.
4. How and Why We Use Personal Information
We process personal information for defined business purposes. Where applicable law requires a legal basis, the applicable basis may include taking steps before entering a contract, performing a contract, complying with legal obligations, pursuing legitimate business interests or obtaining your consent.
| Purpose | Typical Information Used | Typical Legal Basis |
|---|---|---|
| Respond to enquiries and RFQs | Contact details, company information, application requirements, drawings and correspondence. | Pre-contractual steps, contract performance and legitimate interests in responding to business enquiries. |
| Evaluate technical feasibility and prepare quotations | Specifications, materials, dimensions, tolerances, quantities, operating conditions and technical files. | Pre-contractual steps, contract performance and legitimate interests in evaluating customer projects. |
| Manage customer relationships and orders | Contact details, quotation history, order records, delivery information, invoices and support records. | Contract performance, legal obligations and legitimate business interests. |
| Operate and improve the Website | Website usage, device, browser, analytics, cookie and diagnostic information. | Consent where required; otherwise legitimate interests in maintaining and improving the Website. |
| Send relevant business communications | Name, business email, company, product interests, enquiry history and communication preferences. | Consent where required or another permitted basis for relevant B2B communications. |
| Protect security and prevent misuse | IP address, system logs, device information and security indicators. | Legitimate interests in protecting our systems, customers and business, and compliance with legal obligations. |
| Comply with law and resolve disputes | Information relevant to accounting, taxation, trade compliance, claims, audits or regulatory requests. | Legal obligations and legitimate interests in establishing, exercising or defending legal claims. |
5. Technical Files, Drawings and Project Information
Technical enquiries may contain commercially sensitive project information, including drawings, specifications, material requirements, dimensional tolerances, operating conditions and application details. We use such information only as reasonably necessary to evaluate feasibility, recommend materials or manufacturing approaches, prepare quotations, produce samples or orders, provide support and maintain appropriate project records.
Access to project information is limited to personnel and relevant service providers, engineering partners or manufacturing partners who reasonably require it for those purposes. Where appropriate, we use confidentiality obligations, contractual protections and access controls designed to protect such information.
6. Cookies and Similar Technologies
We use cookies, local storage, server logs and similar technologies to operate the Website, remember preferences, understand website usage, improve performance and, where permitted, measure marketing effectiveness.
| Category | Purpose |
|---|---|
| Strictly Necessary | Support core website functions, security, forms and the storage of privacy preferences. |
| Analytics | Help us understand traffic, page performance and how visitors interact with content. |
| Functional | Support optional functions such as embedded media or language preferences. |
| Advertising or Measurement | Measure campaign performance or support relevant advertising where permitted by law. |
Where required by law, non-essential cookies are not activated until you make a choice. You may accept, reject or change non-essential cookie preferences through our cookie consent or preference tool. Browser settings may also allow you to block or delete cookies, although disabling strictly necessary technologies may affect website functionality.
For more information about specific cookies, providers, purposes and retention periods, please see our Cookie Policy or cookie preference centre.
7. How We Share Personal Information
We may disclose personal information to:
- Authorised Innovacera personnel involved in sales, engineering, quality, purchasing, finance, logistics, management, IT or customer support.
- Manufacturing, engineering and supply-chain partners when reasonably necessary to review feasibility, obtain technical input, prepare pricing, manufacture components, perform quality activities or fulfil customer requirements.
- Service providers supporting hosting, cloud storage, cybersecurity, CRM, email, analytics, communications, translation or document management.
- Professional advisers including legal counsel, accountants, auditors, insurers and consultants.
- Logistics and transaction partners where necessary for samples, deliveries, payments or trade compliance.
- Authorities where disclosure is required or permitted by applicable law.
- Corporate transaction parties in connection with a merger, acquisition, restructuring, financing, asset sale or similar transaction.
We do not sell personal information for monetary consideration. If applicable privacy law treats certain advertising or analytics disclosures as a “sale” or “sharing”, we provide the choices required by that law.
8. International Data Transfers
Innovacera is headquartered in Xiamen, China. Personal information submitted through the Website may therefore be accessed, stored or processed in China and in other countries where our service providers, partners or customers operate.
Data-protection laws in those countries may differ from those in your location. Where applicable law requires transfer safeguards, we take appropriate steps designed to protect personal information. Depending on the circumstances, these measures may include contractual safeguards, data minimisation, access controls, transfer assessments or other legally recognised mechanisms.
9. Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legitimate business requirements and applicable legal, accounting, contractual, quality, security and dispute-resolution obligations.
| Information Category | General Retention Approach |
|---|---|
| Enquiries, RFQs and quotations | Generally retained for up to five years after the last meaningful interaction, unless the project remains active or a longer period is reasonably required. |
| Technical files and project records | Retained during the active project and for an appropriate period afterwards for repeat orders, traceability, quality, contractual obligations, intellectual-property protection or legal claims. |
| Customer, order and accounting records | Retained during the business relationship and for the period required by applicable accounting, tax, trade, warranty and recordkeeping rules. |
| Marketing records | Retained until you unsubscribe, withdraw consent or the information is no longer required, with limited suppression records retained to respect future opt-outs. |
| Cookie and analytics data | Retained according to the relevant purpose and the period stated in our Cookie Policy or preference centre. |
When personal information is no longer required, we take reasonable steps to delete, anonymise or securely isolate it unless continued retention is permitted or required by law.
10. Data Security
We use reasonable administrative, technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, misuse or access. Depending on the circumstances, these measures may include access controls, role-based permissions, security monitoring, confidentiality obligations, backup procedures and service-provider controls.
No method of internet transmission or electronic storage is completely secure. Please use appropriate care when submitting confidential information and contact us before transmitting highly sensitive, export-controlled or security-restricted technical files.
11. Marketing Communications
We may send product updates, technical articles, event information and other relevant business communications where you have consented or where another lawful basis permits business-to-business marketing.
You may unsubscribe at any time using the unsubscribe link in a marketing email or by contacting us. Opting out of marketing does not prevent us from sending non-promotional communications relating to an enquiry, quotation, order, service request, legal notice or existing business relationship.
12. Your Privacy Rights
Depending on your location and applicable law, you may have some or all of the following rights:
- request access to personal information we hold about you;
- request correction of inaccurate or incomplete information;
- request deletion of personal information, subject to applicable exceptions;
- request restriction of certain processing;
- object to processing based on legitimate interests or to direct marketing;
- receive certain information in a portable format where data portability applies;
- withdraw consent at any time where processing is based on consent;
- opt out of certain sales, sharing or targeted advertising where applicable law provides such a right;
- use an authorised agent where permitted by law; and
- lodge a complaint with an applicable data-protection or supervisory authority.
To protect personal information, we may request reasonable information to verify your identity or authority. We respond within the time required by applicable law and may deny or limit a request where a legal exception applies.
13. Regional Privacy Disclosures
European Economic Area, United Kingdom and Similar Jurisdictions
Where the GDPR, UK GDPR or a similar privacy law applies, this Policy describes the controller, purposes, legal bases, categories of recipients, international transfers, retention approach and individual rights relevant to our processing.
We do not use personal information collected through the Website to make decisions based solely on automated processing that produce legal or similarly significant effects on individuals.
California and Other U.S. States
Residents of California and certain other U.S. states may have rights to know, access, correct or delete personal information and, where applicable, to opt out of certain sales, sharing or targeted advertising, subject to the scope, thresholds and exceptions of the relevant law.
We do not sell personal information for monetary consideration and do not knowingly sell or share personal information of individuals under 16.
14. Children’s Privacy
The Website is intended for business and professional users and is not directed to children. We do not knowingly collect personal information from children under 16, or under another minimum age established by applicable law. If you believe a child has provided personal information to us, please contact us so that we can review the matter and take appropriate action.
15. Third-Party Websites and Services
The Website may link to or embed content from third-party websites and services, including video, mapping, social-media, event-registration or document-viewing platforms. Those services may collect information directly from you and may use cookies or similar technologies under their own privacy policies.
Innovacera does not control the privacy practices of independent third parties. We encourage you to review their privacy notices before providing information or enabling optional third-party content.
16. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our Website, business operations, technology, service providers or legal requirements. The “Last updated” date identifies the most recent revision.
Where required by law or where a change materially affects how we use personal information, we will provide an additional notice through the Website or another appropriate channel.
17. Contact Us
If you have questions about this Privacy Policy, our handling of personal information, or wish to exercise an applicable privacy right, please contact:
Xiamen Innovacera Advanced Materials Co., Ltd.
Block A, 6/F, No. 588 Jiahe Road, Torch High-tech Industrial District
Xiamen, Fujian, China 361006
Email: info@innovacera.com
Telephone: +86 592 558 9730
Please include “Privacy Request” in the subject line of your email and describe the nature of your request. We may need to verify your identity before completing the request.